iPhone 3GS Features Improved User Experience, But Same Old Hardware
In a new report, “iPhone 3G S: New Improved UX, Same Old Hardware,” Strategy Analytics Wireless Device Lab research team argues that Apple’s strategy fails to tailor the size and physical interface of its device to the needs of segments outside of its primary target group.
Kevin Nolan, Vice President of the Strategy Analytics User Experience Practice, said, “Phone size is a key factor in the mobile device purchasing decision for 84% of mid-tier mobile phone buyers. Strategy Analytics believes that the iPhone is above the upper size preference threshold for many of these consumers. Until Apple adds a physical QWERTY keyboard, the iPhone will trail devices such as the Palm Pre for the mobile messaging experience.”